HIGH REGARD
With every milestone, respect for Alfa Romeo has grown exponentially
over its 100+ year history. Giulia was introduced in 1962, ushering in a
revolutionary street version of Alfa Romeo’s successful racetrack formula,
combining extreme power with lightweight technology. Today’s Giulia elevates
this legacy in every respect.
It is a badge born over one hundred years ago that still stands for
something totally original today: the Alfa Romeo marque represents a passion
for motoring unlike any other. With racetrack wins at Mille Miglia, Targa
Florio, 24 Hours of Le Mans and countless milestones along the way, a
century-long motorsport history comes through loud and clear on any vehicle
produced by this iconic Brand. The very top Alfa Romeo performers are further
distinguished by another historic emblem — Quadrifoglio — a four-leaf clover
inlay within a white triangle. It’s a good-luck tradition started by the
legendary Alfa Romeo factory driver Ugo Sivocci in 1923, whose original
hand-painted clover within a white square adorned his winning car at Targo
Florio that year. Weeks later, Sivocci tragically lost his life in a vehicle
that was missing his good luck charm. From that point on, every Alfa Romeo
performance car would bear the four-leaf clover on a white triangle instead of
a square — with the missing corner symbolizing the loss of Sivocci. Now, the
latest Giulia Quadrifoglio, with its record-breaking track results, wears it
well. Alfa Romeo has always taken a unique and innovative approach to designing
its automobiles; it is the point of convergence between a love for the most
cutting-edge technology and a strong instinct to inspire emotions. Today, Alfa
Romeo is writing a new chapter in its history, introducing a future where, once
again, the driver is at the center of the design.
The intrinsic value of AWD
Giulia’s available Q4 All-Wheel-Drive (AWD) system combines the
advantages of AWD with the performance and driving pleasure of rear-wheel drive.
Under normal conditions, the Q4 AWD system sends 100% of the engine torque to
the rear axle. When necessary, the system can automatically transfer up to 60%
of the torque to the front axle thanks to the Active Transfer Case (ATC). It
continuously monitors road conditions to deliver ideal torque distribution,
maximizing grip and performance.
Made for drivers
Gaining a full understanding of Giulia’s potential happens just seconds
after stepping on its accelerator. Those fortunate enough to gain a seat behind
the wheel will benefit from innovative gains in efficient engine design,
lightweight technologies and optimally balanced weight distribution. This is
exhilarating, exacting performance that speaks to the highest standards of
motoring. It’s a specialized language that fluent drivers will seek to be
immersed in as much as possible.
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